Provider profile
SERVPRO of Rockingham and Augusta Counties
Provider snapshot
What this listing says
Harrisonburg-area homeowners dealing with water damage that has turned into mold, who want a single franchise crew to handle mitigation through reconstruction under one insurance claim.
Best for
- Homeowners in Harrisonburg, Staunton, or Waynesboro who need mold remediation tied to an existing water damage claim.
- Property managers who want one company to handle mitigation, mold removal, and reconstruction without coordinating multiple contractors.
- Commercial property owners in the Shenandoah Valley who need fast-response mold or water damage work with insurance coordination.
- Homeowners with crawl space mold who need a crew willing to work through prerequisite foundation or grading issues before starting remediation.
- Anyone who needs emergency water extraction on weekends or holidays — reviews confirm same-day and next-day response consistently.
About this company
SERVPRO of Rockingham and Augusta Counties is a franchise restoration operation based in Harrisonburg, Virginia, owned by William John Hall, Arthur V. Hall, and Jennifer A. Lolli. Mold is one piece of a broader restoration menu that includes water damage, fire damage, storm recovery, and full reconstruction. Most of their mold work grows out of water damage jobs rather than standalone mold calls.
Their mold remediation page describes a seven-step process: inspection, containment with negative air pressure, air filtration using air scrubbers and HEPA vacuums, antimicrobial treatment, removal of damaged porous materials like drywall and carpet, cleaning of structural elements and HVAC systems, and reconstruction. They also offer contents packout and secure storage during mold jobs. Nothing on the website stands out as unusual for a SERVPRO franchise — this is the national playbook executed locally.
The franchise covers Rockingham and Augusta counties, with Harrisonburg as headquarters. They list 20 service-area cities including Staunton, Waynesboro, Bridgewater, Broadway, and Elkton. Reviews reference work in Luray, Mount Jackson, Penn Laird, Waynesboro, and Edinburg, which tracks with the two-county footprint.
4.7 stars across 175 Google reviews is solid. The volume reflects a busy operation, and only 2 reviews in the last 18 months landed at 3 stars or below. For a restoration franchise handling emergency work, that ratio is strong.
Services
Service area
Headquartered in Harrisonburg, Virginia at 431 Pleasant Valley Road. Covers Rockingham and Augusta counties, including Staunton, Waynesboro, Stuarts Draft, Fisherville, Bridgewater, Verona, Broadway, Elkton, Grottoes, Timberville, Massanutten, Dayton, and Craigsville. Reviews confirm work in Luray, Mount Jackson, Penn Laird, Waynesboro, and Edinburg.
Review consensus
Fast emergency response dominates the positive reviews. Multiple reviewers describe same-day or next-day arrival, including on weekends and holidays. George Morales draws specific praise as a mold remediation crew chief — one reviewer called out his punctuality, clear explanations, and periodic check-ins during a basement mold job. Jalessa gets named multiple times for standout communication and coordination. Hannah Brown is praised repeatedly for guiding homeowners through the insurance process. Chris, Josiah, and Gerson appear together across several reviews as a responsive and informative mitigation crew. Pat Kincheloe, Eric Campbell, Joanna Cruz, Dale, Brady, and Hosbaldo all receive individual praise. The office team — particularly Hannah, Helen, Shannon, and Joanna — gets credit for responsiveness and warmth.
2 found across 175 total reviews at 4.7★. Two complaints surfaced in the last 18 months, both about water damage mitigation rather than mold work. Kimberly Williamson described a crew arriving two hours late, then staying past 10 PM. She reported charges for baseboard removal, antimicrobial application, and appliance disconnection that she says never occurred. The owner's response cited photo documentation showing the work was done and suggested the reviewer may be confused about what insurance covered versus what was charged. Jeff Smith described a tear-out crew that broke stove legs, cut a hot water line and patched it with electrical tape, borrowed homeowner tools, and failed to contain dust. Chris visited to take photos, but the reviewer says nothing was resolved. The owner response to Jeff was a generic template that did not address the specifics.
The two negatives share a thread: both involve tear-out crews rather than the initial mitigation team, and both describe disorganized or underequipped workers. This office-vs-field quality gap is common in franchise restoration — the sales and coordination side runs well, but subcontracted or junior tear-out crews can underperform. The owner response pattern also splits: Kimberly's complaint got a detailed, specific rebuttal; Jeff's got a boilerplate reply. That inconsistency suggests the company engages seriously with disputes it can document, but defaults to template responses when it cannot.
George Morales (crew chief, mold remediation — positive). Jalessa (coordination/office — positive, multiple reviews). Hannah Brown (office/project manager — positive, multiple reviews). Chris/Christopher (field lead/mitigation — positive, multiple reviews; also named in Jeff Smith's negative as responding to complaints). Josiah (mitigation crew — positive, multiple reviews). Gerson (mitigation crew — positive, multiple reviews). Hosbaldo (field crew — positive). Julia (field crew — positive). Pat Kincheloe (mitigation — positive). Eric Campbell (restoration — positive). Joanna Cruz (office/coordination — positive). Dale (field — positive, multiple reviews). Brady (field lead — positive). Wyatt (field crew — positive). Hunter (field crew — positive). Johnny (field crew — positive). Kris (mitigation lead — positive). Alex (packout — positive). Carmen (field crew — positive). Shannon (office — positive). Kaden (field crew — positive). Kyle (field crew — positive). Johan (field crew — positive). Randy (field crew — positive). Steve (field crew — positive). Gary (field crew — positive). Richard (field crew — positive). Taylor (field crew — positive). Joel (field crew — positive). Daniel (field crew — positive). Helen (office — positive). Zenden (field — positive, described as standout).
Ask for George Morales by name if your job is mold-specific — he draws the strongest individual praise for that work. For water damage mitigation, request the Chris/Josiah/Gerson crew. Get your mold assessment from an independent third party before letting SERVPRO scope the remediation, and ask for photo-documented line items on your invoice before work starts.
Keep in mind
- They do both mold testing and mold remediation. That creates a conflict of interest: the same company diagnosing the problem also profits from fixing it. Get an independent mold assessment before signing a remediation contract.
- One recent 1-star review alleges billing for work not performed, including charges for baseboard removal and antimicrobial treatments the reviewer says never happened. The owner responded with specific photo documentation disputing the claims. The disagreement itself is worth noting — ask for itemized invoices with photos before work begins.
- A second 1-star review describes property damage during tear-out: broken stove legs, a cut hot water line patched with electrical tape, and crew borrowing the homeowner's tools. The owner response was generic and did not address the specific complaints.
- This is a franchise, not an independent shop. Crew quality can vary between visits, and the website content is largely the national SERVPRO template rather than locally written.
- Several positive reviews note the office scheduling can lag — crews sometimes arrive an hour or more past the stated window, and day-of scheduling notifications are common.