Provider profile
Roto-Rooter Plumbing Drain & Water Damage Cleanup Service
Provider snapshot
What this listing says
Rockford-area homeowners dealing with water damage from burst pipes or basement flooding who want one company to handle both the plumbing repair and the cleanup in a single visit.
Best for
- Rockford metro homeowners with active basement flooding or burst pipes who need same-day water extraction and plumbing repair from one company.
- Buyers who want mold remediation handled as part of a water damage cleanup without coordinating separate contractors for plumbing, drying, and mold work.
- Commercial property managers in Winnebago, Stephenson, or Boone counties who need 24/7 emergency flood response with insurance documentation.
- Homeowners whose water damage has already happened and who need IICRC-standard drying and restoration, not just mold removal.
About this company
Roto-Rooter in Rockford operates as an independent franchise managed by Todd Silberhorn, headquartered at 5291 28th Ave. Mold remediation is one piece of a much larger operation that focuses primarily on plumbing, drain cleaning, and water damage restoration. The Rockford location runs 24/7, 365 days a year.
The differentiator here is that Roto-Rooter handles both the plumbing source of water damage and the restoration work. Most restoration companies have to wait for a third-party plumber before they can start cleanup. Roto-Rooter sends plumbers and restoration crews together, which can cut response time significantly when a burst pipe or sewer backup is actively flooding a basement. Their restoration technicians hold IICRC certification and use air movers, dehumidifiers, and air scrubbers for drying and air quality work. For mold jobs, the website references HEPA vacuums, antimicrobial treatments, and dehumidifiers.
The Roto-Rooter brand has been operating since 1935. This Rockford franchise serves Winnebago, Stephenson, and Boone counties, covering cities like Belvidere, Freeport, Loves Park, Machesney Park, Roscoe, and Winnebago.
4.8 stars across 4,823 Google reviews is a strong rating at that volume. Most plumbing and restoration companies in mid-size markets carry far fewer reviews. The sheer number of reviews reflects the franchise's high call volume, and maintaining 4.8 at that scale means the majority of customers leave satisfied.
Services
Service area
Headquartered in Rockford, Illinois at 5291 28th Ave. Serves Winnebago, Stephenson, and Boone counties, including Belvidere, Freeport, Loves Park, Machesney Park, Roscoe, Cherry Valley, South Beloit, and Rockton. The franchise lists over 30 cities across the three-county metro area.
Review consensus
Bailey appears in at least five recent positive reviews, praised for creative problem-solving, clear explanations, and going above expectations. Daniel shows up repeatedly for fast drain work and taking time to explain root causes. Mackenzie and Noah drew praise together for detailed explanations. Byronn and Jeremy each received individual callouts for skill and professionalism. Craig was noted for plumbing knowledge. Multiple reviewers highlight same-day or next-day response times and technicians who clean up after themselves.
26 found across 4823 total reviews at 4.8★. The most consistent complaint involves sewer line diagnostics. Scott Pateros was quoted $10,000 for pipe replacement; a second plumber found the issue was a blown fuse. Steve Brauer was told lines were collapsed and needed $10,000 in repairs; the city later fixed the problem at their connection. Christopher Doering received a $10,000 repair estimate; another plumber cleared roots without recommending any repair. Ian C paid $1,000 for hydro jetting, then was told the same lines were destroyed and needed $7,500 in replacement two months later. David Rundall says the company told his family there was a foot of water in a crawl space that was bone dry; the owner responded that water was toward the back of the crawl space, not the entrance. Dan Concannon describes a drain clearing that failed within 8 hours and a 30-day warranty the company would not honor without an additional charge; the city ultimately fixed the issue in minutes. Daniel Sullivan describes 13 missed appointments during a mold and water damage demo job, a main line estimate that doubled from $1,200 to $2,400 mid-job, damaged appliances and flooring, and says regional manager Todd stopped returning his calls. Rachel Altendorf describes being signed up for two separate financing loans by Donnie when she was told they would be combined into one. Maria Vallejo, a commercial property manager, describes Taylor Hansen at the Rockford office refusing to use her company's vendor system in what she called a rude and dismissive tone.
The split between field and office quality is stark. Reviewers consistently praise the technicians who show up to do the work. The complaints cluster around two areas: the diagnostic-to-upsell pipeline (camera inspection followed by a five-figure repair estimate that second opinions do not confirm) and the office's communication failures (unreturned calls, missed appointments, slow warranty processing). The 88% owner response rate on negative reviews is high, but the responses lean heavily on template language asking the reviewer to call back rather than engaging with specific claims. Two confirmed instances of offering review incentives suggest the franchise is actively managing its online reputation in ways that undermine trust.
Bailey (technician — praised repeatedly for problem-solving, explanations, and going above expectations). Daniel (technician — praised for fast drain work and clear explanations). Mackenzie (technician — praised for professionalism and reviewing options). Noah (technician — praised alongside Mackenzie for detailed service). Byronn/Byron (plumber — praised for skill and advice). Jeremy (technician — praised for friendliness; also mentioned neutrally by Dan Concannon). Craig (technician — praised for plumbing knowledge). Alik (technician — praised for customer focus). Austin (technician — praised alongside Daniel for professionalism). Jeremiah (technician — praised for speed and explaining repairs). Todd Silberhorn (franchise manager — named by Daniel Sullivan for not returning calls after a problem job). Taylor Hansen (Rockford office associate — criticized by Maria Vallejo for rude, dismissive communication with a commercial client). Donnie (staff — criticized by Rachel Altendorf for mishandling financing paperwork). Nate (supervisor — mentioned by Dan Concannon for quoting excavation; mentioned by Cherie Rucker's owner response for sending follow-up information).
The field technicians at this Rockford franchise earn their 4.8 rating. Ask for Bailey or Daniel by name if you can. Before agreeing to any repair over $1,000, get a written scope of work and a second opinion from an independent plumber. If your issue is specifically mold without an active water problem, confirm that this location has mold-specific crews available and ask whether they bring in a third-party environmental consultant for post-remediation clearance.
Keep in mind
- Multiple reviewers report being quoted $7,000 to $10,000 for sewer line replacements, then getting second opinions that found no damage or much simpler fixes. Get an independent second opinion before approving any excavation or line replacement work.
- Two separate reviewers (Gordon Cooper and Zachary Kentner) report being offered discounts in exchange for changing their negative reviews to 5 stars. The owner response to Cooper acknowledged this does not reflect company policy and said ownership would investigate.
- Mold remediation is an add-on to their water damage restoration service, not a standalone specialty. If you have a mold problem without a plumbing-related water source, a dedicated mold remediation company with its own testing and clearance process may be a better fit.
- The office and scheduling side draws more complaints than the field technicians. Several reviewers describe unreturned calls, missed appointments, and slow follow-up on warranties and refunds.
- This is a franchise operation. Services, pricing, and guarantees vary by location. Confirm the Rockford franchise specifically offers the mold remediation service you need before booking.